BLKSMTH, a luxury men’s denim collection from Brooklyn, is constructed of only the best ultra premium selvedge fabric from Cone Mills’ ‘White Oak’ line.

The BLKSMTH line features unique details with a sophisticated work-wear flare; including double-lined back pockets, old fashioned copper rivets, double side seam and an skinny waistband – all at a lower price point versus other selvedge jeans currently in market. Sugarcube® exclusively offers this incredible line designed by Loren Cronk to the Philadelphia region.

REGULAR ROGER

REGULAR ROGER COLD RINSE EDITION

SLIM TIM

INTERVIEW

Loren Cronk

Loren has 19 years experience in the apparel world with over 12 years focusing exclusively on denim. Over these years Cronk has worked at recognized denim companies such as Levi Strauss and Ralph Lauren, as well as, creating his own handmade, one-of-a-kind, jeans from his most recently open-to-the-public retail studio in Brooklyn.

Cronk’s obsession with denim started in 1999 after landing a job at Levi Strauss and Co. as their men’s denim bottom’s designer. The Levi’s experience not only provided Cronk a strong foundation in denim design, process, and technique but also gave him his first real taste in the medium that soon became his life’s obsession and love.

Loren Cronk, denim maker and founder of LOREN (a specialty boutique which opened in August 2010 in Brooklyn), created BLKSMTH as his second in-house collection.

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