MM: For as long as I can remember, people have said the denim market is over saturated. To me, it’s not that it’s over saturated, it’s just lacking new ideas, strategies, and purpose.
INTERVIEW
MM: For as long as I can remember, people have said the denim market is over saturated. To me, it’s not that it’s over saturated, it’s just lacking new ideas, strategies, and purpose.
INTERVIEW

Among the great changes during World War II the United States government told all clothing manufactures that they had to cut down on the amount of metal, fabric and thread in their garments to conserve raw materials for the war effort. Levi Strauss & Co. did what they could to help.
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From the early days of the California Gold Rush through The Great Depression and World War II, Levi’s® Vintage Clothing has committed to a series of “Made in America” items, historically authentic replicas from their own Levi Strauss & Co. Archive.
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Women who seek good materials in simple shapes without over branding appreciate Levi’s® Made & Crafted™ –– a modern collection with traditional sensibilities.
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