Levi’s Vintage Clothing (LVC) represents the heart and soul of the American worker. These were honest men of the earth, tilling the land and building America with dignity and passion. Men and women persevered with great conviction during the dark periods of strife and the decades of free love that followed. Miners became musicians while writers became farmers, all with a strong sense of community that world go on to define American culture.
LVC is dedicated to capturing the authenticity of this spirit by chronicling the origins and journey of these people. From the early days of the California Gold Rush through The Great Depression and World War II, LVC has committed to a series of “Made in America” items, historically authentic replicas from our own Levi Strauss & Co. Archive.
LVC will also pay homage with inspirations from a specific era, tradesman, or craftsman in the periods before the 1940s and from the youthful spirit and newly-found freedom in the 1950s through the 1970s.
Levi’s®XX is home to a team with a passion for simple, authentic and quality products. “XX” is an abbreviation for “extra extra strong”, an industry reference to the exceptional quality denim used by Levi Strauss & Co. when they created the world’s first pair of jeans in 1873.
1944: 501® Jean
WWII | Selvedge | Painted Arcuate stitching design | Big E Red Tag
1947: 501® Jean
Selvedge | Rigid | Shrink-to-Fit® | Big E Red Tag
1967: 505® Jean
Selvedge | Rigid Pre Shrunk
* ‘First to Offer’ in the Philadelphia region.